The comic book studio MVCreations produced numerous Masters of the Universe comics during the promotion of the 2002-2004 toy line. MVCreations is a studio headed by Val Staples, originallly publishing through Image Comics. Following their success with the Masters of the Universe license, the two companies parted ways. MVCreations soon partnered with CrossGen Comics. Despite obtaining the license of two Don Bluth properties, as well as publishing a horror comic by Rob Zombie, the studio failed to off-set financial problems, in part due to CrossGen’s own financial downturn. The studio parted ways with CrossGen and became a full publisher on their own. As Hasbro’s enthusiasm in the Masters of the Universe property faded, MVCreations returned to publishd under Image Comics.