Due to strong sales on the character’s first appearance in Amazing Fantasy #15, Spider-Man was given his own ongoing series in March 1963. The initial years of the series, under Lee and Ditko, chronicled Spider-Man’s nascent career with his civilian life as hard-luck yet perpetually good-humored teenager Peter Parker. Peter balanced his career as Spider-Man with his job as a freelance photographer for The Daily Bugle under the bombastic editor-publisher J. Jonah Jameson to support himself and his frail Aunt May. At the same time, Peter dealt with public hostility towards Spider-Man and the antagonism of his classmates Flash Thompson and Liz Allan at Midtown High School, while embarking on a tentative, ill-fated romance with Jameson’s secretary, Betty Brant.
By focusing on Parker’s everyday problems, Lee and Ditko created a groundbreakingly flawed, self-doubting superhero, and the first major teenaged superhero to be a protagonist and not a sidekick. Ditko’s quirky art provided a stark contrast to the more cleanly dynamic stylings of Marvel’s most prominent artist, Jack Kirby, and combined with the humor and pathos of Lee’s writing to lay the foundation for what became an enduring mythos.