Running concurrently with the longer-running Marvel comic Tomb of Dracula, the continuities of the two titles occasionally overlapped, with storylines weaving between the two. Most of the time, however, the stories in Dracula Lives! were stand-alone tales by various creative teams. Later issues of Dracula Lives! featured a serialized adaptation of the original Bram Stoker novel, written by Roy Thomas and drawn by Dick Giordano.
The magazine format did not fall under the purview of the Comics Code, allowing the title to feature stronger content — such as moderate profanity, partial nudity, and more graphic violence — than Marvel’s “mainstream” titles. The larger format allowed the interior artists to “stretch out” a bit more. Painted covers of the series were done by artists like Boris Vallejo, Neal Adams, and Luis Dominguez. Dracula Lives!‘ text and photo articles were mostly of the Count’s various film appearances. The title of the magazine’s letter column was “Dracula Reads!”