Spawn enjoyed considerable popularity upon its initial release in the 1990s. Comic book collecting was enjoying a marked upswing at the time, fueled by the speculator boom looking for the next hot book that would jump in value after its release. McFarlane had enjoyed superstar status among comic fans with his work on Spider-Man, which had featured McFarlane’s name prominently as both writer and artist. McFarlane’s subsequent break with Marvel and the formation of Image Comics was seen by many as a sea-change event, changing the very way in which comics were produced. Wizard, on May 2008, rated “The Launch of Image Comics” as No.1 in the list of events that rocked the Comic Industry from 1991 to 2008.
The first issue of Spawn was very popular with sales of 1.7 million copies. During Spawn’s second year of publication, Wizard noted that “The top dog at Image is undoubtedly Todd McFarlane’s Spawn, which, without the added marketing push of fancy covers, polybagged issues, or card inserts has become the best-selling comic on a consistent basis that is currently being published. Sales slumped around the time of Spawn #25, but by Spawn #45 it was again a consistently strong seller.