Once the line was on the market, a vigorous merchandising campaign took place, with DC Comics and Kenner striving for the Super Powers logo to become ubiquitous. DC Comics produced three comic book mini-series featuring characters from the toyline, one during each year of the toyline’s existence. The first series of comics in 1984 was plotted by Jack Kirby, who also provided covers, and went on to pencil the second series. (These two series were collected and reprinted in 2013 in The Jack Kirby Omnibus Vol. 2, in 2018 in Super Powers by Jack Kirby, and in 2019 in DC Universe: Bronze Age Omnibus by Jack Kirby). The third and final series was penciled by Carmine Infantino.