Begun by James Warren, Warren Publishing’s initial publications were the horror-fantasy–science fiction movie magazine Famous Monsters of Filmland and Monster World, both edited by Forrest J Ackerman. Warren soon published Spacemen magazine and in 1960 Help! magazine, with the first employee of the magazine being Gloria Steinem.
After introducing what he called “Monster Comics” in Monster World, Warren expanded in 1964 with horror-comics stories in the sister magazines Creepy and Eerie – black-and-white publications in a standard magazine format, rather than comic-book size, and selling for 35 cents as opposed to the standard comic-book price of 12 cents. Such a format, Warren explained, averted the restrictions of the Comics Code Authority, the comic-book industry’s self-censorship body.