Independant Golden Age
MAD is an American humor magazine founded in 1952 by editor Harvey Kurtzman and publisher William Gaines, launched as a comic book before it became a magazine. It was widely imitated and influential, affecting satirical media as well as the cultural landscape of the 20th century, with editor Al Feldstein increasing readership to more than two million during its 1974 circulation peak. As of January 2017, Mad has published 544 regular issues, as well as hundreds of reprint “Specials,” original material paperbacks, compilation books and other print projects.
One of the first series of comics dedicated to educational topics was True Comics, published by Gworge J. Hecht’s Parents’ Magazine Press, beginning in 1941. Designed to convey not only information but also wholesome attitudes, the series covered a variety of materials, but many issues were devoted to patriotic stories from American history or to biographies of famous American (and occasionally non-Americans, such as Winston Churchill) from the past. The series also included stories of the exploits of the FBI, designed to heroize law enforcers and demonize criminal. These fact-based comics were enough of a commercial success that the series ran until 1950.
In 1948, Western Publishing, with its publishing partner Dell Comics, launched a comic book series which lasted 145 issues. This originally consisted of reprints from the newspaper strips (as had all previous comic book appearances of the character in various titles from David McKay Publications and from Dell). However, new stories by writer Paul S. Newman and artist Tom Gill began with issue #38 (August 1951). Some original content was presented as early as #7 (January 1949), but these were non-Lone Ranger fillers. Newman and Gill produced the series until its final issue, #145 (July 1962).
Tonto got his own spin-off title in 1951, which lasted 31 issues. Such was the Ranger’s popularity at the time that even his horse Silver had a comic book, The Lone Ranger’s Famous Horse Hi-Yo Silver, starting in 1952 and running 34 issues; writer Gaylord DuBois wrote and developed Silver as a hero in his own right. In addition, Dell also published three big Lone Ranger annuals, as well as an adaptation of the 1956 theatrical film.
The Dell series came to an end in 1962. Later that same year, Western Publishing ended its publishing partnership with Dell Comics and started up its own comic book imprint, Gold Key Comics. The new imprint launched its own Lone Ranger title in 1964. Initially reprinting material from the Dell run, original content did not begin until issue #22 in 1975, and the magazine itself folded with #28 in 1977. Additionally, Hemmets Journal AB published a three-part Swedish Lone Ranger story the same year.