The Silver Surfer debuted as an unplanned addition to Fantastic Four#48 (March 1966). The comic’s writer-editor, Stan Lee, and its penciller and co-plotter, Jack Kirby, had by the mid-1960s developed a collaborative technique known as the “Marvel Method“: the two would discuss story ideas, Kirby would work from a brief synopsis to draw the individual scenes and plot details, and Lee would finally add the dialog and captions. When Kirby turned in his pencil art for the story, he included a new character he and Lee had not discussed. As Lee recalled in 1995, “There, in the middle of the story we had so carefully worked out, was a nut on some sort of flying surfboard”. He later expanded on this, recalling, “I thought, ‘Jack, this time you’ve gone too far'”. Kirby explained that the story’s agreed-upon antagonist, a god-like cosmic predator of planets named Galactus, should have some sort of herald, and that he created the surfboard “because I’m tired of drawing spaceships!” Taken by the noble features of the new character, who turned on his master to help defend Earth, Lee overcame his initial skepticism and began adding characterization. The Silver Surfer soon became a key part of the unfolding story.
Early X-Men issues introduced the original team composed of Cyclops, Marvel Girl, Beast, Angel and Iceman among a few others, their archenemy Magneto and his Brotherhood of Evil Mutants featuring Mastermind, Quicksilver, Scarlet Witch, and Toad. The comic focused on a common human theme of good versus evil and later included storylines and themes about prejudice and racism, all of which have persisted throughout the series in one form or another. The evil side in the fight was shown in human form and under some sympathetic beginnings via Magneto, a character who was later revealed to have survived Nazi concentration camps only to pursue a hatred for normal humanity. His key followers, Quicksilver and the Scarlet Witch, were Romani. Only one new member of the X-Men was added, Mimic/Calvin Rankin, but soon left due to his temporary loss of power.
The title lagged in sales behind Marvel’s other comic franchises. In 1969, writer Roy Thomas and illustrator Neal Adams rejuvenated the comic book and gave regular roles to two recently introduced characters: Havok/Alex Summers (who had been introduced by Roy Thomas before Adams began work on the comic) and Lorna Dane, later called Polaris (created by Arnold Drake and Jim Steranko). However, these later X-Men issues failed to attract sales and Marvel stopped producing new stories with issue #66, later reprinting a number of the older comics as issues #67–93.
The Hulk first appeared in The Incredible Hulk #1 (cover dated May 1962), written by writer-editor Stan Lee, penciled and co-plotted by Jack Kirby, and inked by Paul Reinman. Lee cites influence from Frankensteinand Dr. Jekyll and Mr. Hyde in the Hulk’s creation. The Hulk’s original series was canceled with issue #6 (March 1963).
In the debut, Lee chose gray for the Hulk because he wanted a color that did not suggest any particular ethnic group.Colorist Stan Goldberg, however, had problems with the gray coloring, resulting in different shades of grey, and even green, in the issue. After seeing the first published issue, Lee chose to change the skin color to green. Green was used in retellings of the origin, with even reprints of the original story being recolored for the next two decades, until The Incredible Hulk vol. 2, #302 (December 1984) reintroduced the gray Hulk in flashbacks set close to the origin story. Since then, reprints of the first issue have displayed the original gray coloring, with the fictional canon specifying that the Hulk’s skin had initially been grey. An exception is the early trade paperback, Origins of Marvel Comics, from 1974, which explains the difficulties in keeping the gray color consistent in a Stan Lee written prologue, and reprints the origin story keeping the gray coloration.
Lee gave the Hulk’s alter ego the alliterative name Bruce Banner because he found he had less difficulty remembering alliterative names. Despite this, in later stories he misremembered the character’s name and referred to him as “Bob Banner”, an error which readers quickly picked up on. The discrepancy was resolved by giving the character the official full name of Robert Bruce Banner.
Due to strong sales on the character’s first appearance in Amazing Fantasy #15, Spider-Man was given his own ongoing series in March 1963. The initial years of the series, under Lee and Ditko, chronicled Spider-Man’s nascent career with his civilian life as hard-luck yet perpetually good-humored teenager Peter Parker. Peter balanced his career as Spider-Man with his job as a freelance photographer for The Daily Bugle under the bombastic editor-publisher J. Jonah Jameson to support himself and his frail Aunt May. At the same time, Peter dealt with public hostility towards Spider-Man and the antagonism of his classmates Flash Thompson and Liz Allan at Midtown High School, while embarking on a tentative, ill-fated romance with Jameson’s secretary, Betty Brant.
By focusing on Parker’s everyday problems, Lee and Ditko created a groundbreakingly flawed, self-doubting superhero, and the first major teenaged superhero to be a protagonist and not a sidekick. Ditko’s quirky art provided a stark contrast to the more cleanly dynamic stylings of Marvel’s most prominent artist, Jack Kirby, and combined with the humor and pathos of Lee’s writing to lay the foundation for what became an enduring mythos.
Following his one-shot anthological story in #27 (Jan. 1962), scientist Henry Pym returned donning a cybernetic helmet and red costume, and using size-changing technology to debut as the insect-sized hero Ant-Man in #35 (Sept. 1962). The series was plotted by Lee and scripted by Lieber, with penciling first by Kirby and later by Heck and others. The Wasp was introduced as Ant-Man’s costar in issue #44 (June 1963). Ant-Man and Pym’s subsequent iteration, Giant-Man, introduced in #49 (Nov. 1963), starred in 10- to 13-page and later 18-page adventures,
The Hulk, whose original series The Incredible Hulk had been canceled after a six-issue run in 1962-63, returned to star in his own feature when Tales to Astonish became a split book at issue #60 (Oct. 1964),]after having guest-starred as Giant-Man’s antagonist in a full-length story the previous issue. The Hulk had proven a popular guest-star in three issues of Fantastic Four and an issue of The Amazing Spider-Man. His new stories here were initially scripted by Lee and illustrated by the seldom-seen team of penciler Steve Ditko and inkerGeorge Roussos. This early part of the Hulk’s run introduced the Leader, who would become the Hulk’s nemesis, and this run additionally made the Hulk’s identity known, initially only to the military and then later publicly.
After issue #99 (March 1968), the Tales of Suspense series was renamed Captain America. An Iron Man story appeared in the one-shot comic Iron Man and Sub-Mariner (April 1968), before the “Golden Avenger”] made his solo debut with The Invincible Iron Man #1 (May 1968). The series’ indicia gives its copyright title Iron Man, while the trademarked cover logo of most issues is The Invincible Iron Man. Artist George Tuska began a decade long association with the character with Iron Man #5 (Sept. 1968). Writer Mike Friedrich and artist Jim Starlin‘s brief collaboration on the Iron Man series introduced Mentor, Starfox, and Thanos in issue #55 (Feb. 1973). Friedrich scripted a metafictional story in which Iron Man visited the San Diego Comic Convention and met several Marvel Comics writers and artists. He then wrote the multi-issue “War of the Super-Villains” storyline which ran through 1975.
Tales of Suspense, Issue #39 (March 1963) introduced the superhero Iron Man, created by editor and plotter Lee, scripter Lieber, and artists Heck and Jack Kirby. He starred in generally 13-page but occasionally 18-page adventures, with the rest of Tales of Suspense devoted to the anthological science fiction and fantasy stories the comic normally ran.
After debuting with bulky gray armor, Iron Man was redesigned with similar but golden armor in his second story (issue #40, April 1963). The first iteration of the modern, sleek red-and-golden armor appeared in #48 (Dec. 1963), drawn by Ditko (though whether he or Kirby, singly or in collaboration, designed it, is uncertain). From #53-58 (May-Oct. 1964), the cover logo was “Tales of Suspense featuring The Power of Iron Man”. Two months before the debut of the sorcerer-hero Doctor Strange, Lee, Kirby and scripter Robert Bernstein, under the pseudonym “R. Berns”, introduced a same-name criminal scientist and Ph.D., Carl Strange. Making his sole appearance in the Iron Man story “The Stronghold of Dr. Strange” in Tales of Suspense #41 (May 1963), the character gained mental powers in a freak lightning strike. The Mandarin debuted in issue #50 (Feb. 1964) and would become one of Iron Man’s major enemies. The Black Widow first appeared in #52 (April 1964) and Hawkeye followed five issues later.
The Fantastic Four debuted in The Fantastic Four #1 (Nov. 1961), which helped to usher in a new level of realism in the medium. The Fantastic Four was the first superhero team created by writer-editor Stan Lee and artist/co-plotter Jack Kirby, who developed a collaborative approach to creating comics with this title that they would use from then on. As the first superhero team title produced by Marvel Comics, it formed a cornerstone of the company’s 1960s rise from a small division of a publishing company to a pop culture conglomerate.
Thor debuted in the science fiction/fantasy anthology title Journey into Mystery #83 (cover-date Aug. 1962), and was created by editor-plotter Stan Lee, scripter Larry Lieber, and penciller-plotter Jack Kirby. A different version of the mythological Thor had appeared previously in Venus #12-13 (Feb.-April 1951).
In a 1984 interview Kirby said “I did a version of Thor for D.C. in the Fifties before I did him for Marvel. I created Thor at Marvel because I was forever enamored of legends, which is why I knew about Balder, Heimdall, and Odin. I tried to update Thor and put him into a superhero costume, but he was still Thor.” And in a 1992 interview, Kirby said “[I] knew the Thor legends very well, but I wanted to modernize them. I felt that might be a new thing for comics, taking the old legends and modernizing them.”
Journey into Mystery was retitled Thor (per the indicia, or The Mighty Thor per most covers)with issue #126 (March 1966). “Tales of Asgard” was replaced by a five-page featurette starring the Inhumans from #146–152 (Nov. 1967 – May 1968), after which featurettes were dropped and the Thor stories expanded to Marvel’s then-standard 20-page length.